I found this interview with Jeffrey Swartz, CEO of Timberland unusually inspiring coming from someone who is saying it is really, really hard being a green CEO.
Under Jeff’s guidance, Timberland has grown from a $156 million company in 1989 to a $1.4 billion company in 2007.
In this interview, Jeff shares candid thoughts, successes and challenges of infusing a business with values - the values stemming from three generations of family leadership at Timberland. You’ll be inspired to re-think what impact it’s possible to achieve through your business.
INTERVIEW HIGHLIGHTS
- Jeff Swartz expounds on “selling values” (Timberland) versus “selling sex” (other clothing retailers)
- Timberland’s Facebook campaign which mobilized thousands to action
- How Timberland creates positive impact in the communities and countries where its products are produced
- Is Timberland is more like Bono or Al Gore in creating messages for consumers?
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